Trust is the core of influence. The ability to inspire trust will determine the success of your presentation or conversation. You may be speaking to a live audience, a virtual platform, or engaging with artificial intelligence. Connecting authentically can be a challenge depending on the nature of the audience. So how do you build trust?
iN-PERSON TRUST-Speaking face-to-face involves visual, vocal, and verbal messages.
Presence and Authority. Audiences respond to speakers who are real. When I first started out as a speaker, I auditioned to deliver a company’s in-house seminar. As I confidently approaced the front of the room, I delivered the first two points. And then….. I went blank! I forgot the third point. Finally, after what seemed like a long silence, I remembered my lines and sat down. Afterwards, one of my colleagues told me she was glad that it happened. “Otherwise,” she said, “You would have been too perfect.” People don’t want perfect. They want human. This is the advantage you have over AI. Artificial intelligence doesn’t have our human emotions and empathy. It’s hard to relate to a bot. Be present, read the room, and make eye contact with individuals. Show that you care.
2. Clarity and Structure. Good delivery sits on structure. Even impromtu presentations have a foundation. To inspire trust, the message must be clear. It needs a beginning, middle and conclusion. Tell them why the message matters through personal stories and examples that they can understand. Keep your message simple in order to gain trust. A confused mind says No.
3. Body Language. You can communicate trust without saying a word. That’s because there is a body language of trust. It starts with intention. Your thoughts are conveyed through the body. The body doesn’t lie. When you are trustwothy, your body will demonstrate that truth. For example, open palms show honesty, Gestures above the waist denote confidence. Smiling is warm and inviting to the audience. Consistent body language, where the words match the gestures, is what creates trust.
4. Vocal Confidence. The meta message is in the voice, not the words. That means that you can have a professionally written speech yet your voice can betray you. To inspire trust, speak with conviction. Keep your voice modulated and master the pause. The audience needs space to process the message. If you rush, people will think you’re not confident
5. Listening and Responsiveness. Connecting with the audience is the hallmark of trust. We trust people we like and know. Don’t be a talking head. You may sound knowledgeable but you’ll have greater trust when you answer questions and dialogue with the audience. Be willing to be corrected and to pivot when necessary. Meet the audience where they are and really listen. When people feel heard, the trust expands.
TRUST IN THE AGE OF AI- It’s becoming more important and relevant to incorporate artificial intelligence in public speaking and presentation design. AI allows the speaker to co-create with the audience and deliver high quality presentations and programs.
1. Transparency And AI Use. Don’t hide the fact that you are using AI. The technology is so sophisticaled that a presenter can create a real life video likeness of themselves to deliver a message. The audience may not be able to tell the difference between you and the avatar but always let them know that it’s an AI generated video. Nothing builds trust better than honesty.
2. Maintain Human Oversight. AI has many benefits but it’s not infallible. Don’t hit the post button until you’ve checked the tone, content, accuracy, and context. Make sure that it captures your voice and values. I wrote an article and asked AI to make it sound more polished. Although, AI excelled at how to “turn a phrase” it lacked emotion. It didn’t sound like me. I decided to post the version I wrote even though AI was a better writer.
3. Teach AI to Trust You. The best way to develop trust with AI is to train it to know you through prompts and feedback. If your prompts are too broad, ask AI to write the prompt for you. Keep regenerating the message until you get what you want. With training, AI will get to know your preferences and intentions. It’s known to lie (often called hallucinations) when it doesn’t know an answer. When it regenerates a message, say “Thank you” to build a relationship. The better it gets to know you, the more trustworthy it will be come.
4. Use AI to Foster Human Connection. AI is not meant to be a replacement. Would you want to train someone to take your job? What it can do is help with human interactions. It can analyize, summarize feedback, and create messages for different learning styles. For example, it could identify and analyze a person’s social style so you would be informed of their communication preferences. By learning more about your audience or listeners you can increase engagement that is more personalized.
Merging Human and AI Interactions
The principles are the same whether you’re writing a prompt or speaking to people. Clarity, consistency, and authenticity are keys to building trust. Trust is built one interaction at a time. What happens when an audience may include people and machines? The process of communicating trust will be based on human principles-know yourself, know your audience, and know your message.
How do you inspire trust with your audience?
To learn how to Speak Confidently and Effectively check out my LinkedIn learning course. It ranked in the Top 20 Most Popular courses for 2 years.
To learn techniques to overcome fear of speaking, read Chapter 3 of Knockout Presentations.
To work with me contact DiResta Communications, Inc.