I just returned from the NSA National convention, Perform 2014. It was amazing as always. But this year was different from any other. It was decided that we needed to rebrand to keep up with the changes in the speaking industry. So NSA has a brand new name! Welcome to Platform. Professional speaking is no longer just about giving a keynote from the stage. Speakers show up on many platforms: the main stage, small group seminars, webinars, podcasts, youtube videos, TV interviews, live streaming, and other forms of content. It's all about content on as many platforms as possible.
What do you think of the new name? Is it time for you to rebrand? Watch this video by branding expert Bruce Turkell to learn more. I'd love to hear your comments.